Our product policies including animal welfare

Product Policy

Newbie’s brand is associated with affordable fashion, design and quality. It also stands for responsibility, consideration and assurance. Sustainability is part of everything we do and our goals are set very high. We conduct our business with a long-term view and do our utmost to work pro-actively in all areas with a focus on quality, the environment, safety, working conditions and social issues.

From a product perspective, this means that our customers should feel satisfied and confident with Newbie products and their progress though the entire production process. We comply with current laws and work actively to develop and improve our products. We make decisions every day, choosing solutions to ensure that our products maintain high ethical and moral standards.

Ethics and morals

Newbie strives to ensure that our products are the best that they can be, whilst also demonstrating a responsible and mindful attitude, without causing offence.

Ideas about what can be considered to be offensive vary from one period to another as well as between people and cultures. Our intention is to use hindsight first and to listen to public opinion.

• For example, we exclude products and prints that are associated with racism, sexism, drugs, occult symbols and/or politics.
• We don't sell children's clothing that could be seen as provocative, or for example which have references to sex.

Newbie communicates with our customers in a variety of ways about how and where we work. This includes on our website and on our products, which are labelled with their country of origin.

Health and safety

Newbie’s products must not entail any risks for our customers or for those involved in the production process. We participate actively in research and development to ensure that products and processes are safe.

• All of Newbie’s garments meet stringent requirements on the use of chemicals. Here is our list of chemicals.
• Sandblasting, which is used in the manufacturing of denim, is not permitted in our production process.
• Our work with child safety complies with the Swedish Product Safety Act. This includes extra inspections, for example, of buttons, chemicals and choice of materials.
• The products in our collections undergo thorough tests, both in our own laboratories and in external laboratories.

Animal welfare

Newbie works throughout the production chain to guarantee that products containing leather, animal hair or similar do not come from animals that are mistreated or under threat of extinction. If a product contains material of animal origin, this is stated on the care label.

• We do not sell products made from genuine fur.
• We only sell leather from cattle, buffalo, sheep, goats and pigs which is a residual product from meat production.
• We dissociate ourselves from mulesing, the operation carried out on Merino sheep to prevent flystrike, and we do not accept clamps as an alternative.
• We do not accept down that is plucked from living birds. We buy down and feathers that are a residual product from slaughtered birds that have been raised for meat production.
• Our products do not contain materials that come from species threatened with extinction.