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Welcome to the magic world of Newbie

We exist to make the future beautiful for generations to come.

Newbie create design made to last. Formed with much passion and care which each beautiful print drawn by hand. With caring comfort for the children who will wear it.
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Gif guide

Allow us to assist you in finding the perfect gift for the little one.
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Our Story

Welcome to the magic world of Newbie, a Swedish lifestyle brand crafted with love for the little ones we cherish most. Founded in 2010 in Gothenburg, Western Sweden. Newbie has become synonymous with timeless design and exceptional quality for children aged from newborn to 8 years old. But that's not all – we extend our passion for elegance and comfort beyond kids' clothing, offering a delightful Newbie Woman range and captivating interior designs. Here, our head of design Ann-Charlotte Lindquist.